The latest campaign, carried out by Wieden + Kennedy, very requires a hard look at the problems out-of matchmaking now
If you’d requested myself a few weeks ago easily try interested in things OkCupid was required to render, I would address with an effective resounding “no.” I am not really the internet matchmaking specialist of place of work and based on my restricted sense additionally the reports from family unit members and you may colleagues, the outcomes out-of dating usually start around downright horrible so you’re able to “meh.”
That is why OkCupid entirely astonished and you will pleased myself to your launch of their new strategy. The brand new venture spends bright, enjoyable, often slightly surreal images and prominently features the latest phrase “DTF”, making such adverts provocative and difficult to disregard. The best part? OkCupid reimagines one F term having the fresh sentences that replace the meaning in order to refreshing options for example “right down to become fabulous” otherwise “down to flea markets.”
In the formal OkCupid site, it give an explanation for motivation to your venture stating, “anything needs to transform, since challenge with phrases instance DTF is that so many somebody, especially feminine, cannot enjoy the question or even the context. (więcej…)
